Online Advisor Case Study  – creating a truly customer-first approach with virtual banking

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As one of the biggest banks in Poland, BZ WBK provides a range of services to a wide variety of clients. The easiest thing to do would be to divide them into categories such as individual clients, small and medium-sized enterprises and corporations but there are many other ways to go about it. Clients vary in terms of their interests, needs, problems, strengths and limitations. All of them somehow change the way they use and can use banking. At BZ WBK, the goal is to provide banking services so accessible that the word ‘accessible’ itself will no longer be needed. Read more