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How to add new value for digital customers? Almost all banks have encouraged customers to shift transacting from branches to the digital world. Although not all adaptation attempts were successful, they achieved the goal. Customers check their account balances and make transactions and payments in web banking and mobile applications. So how can we add new value for these customers, based on digital roots?
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Mobile phones have become the norm, and individuals are accustomed to conversing with others using social messengers such as WhatsApp, Facebook Messenger, and others. As a result, asynchronous communication is becoming increasingly prevalent. However, this comes at the expense of other ways of communication, such as regular phone conversations and emails. Are we, therefore, on the brink of a revolution in social communication, in which we no longer require the other person to make time for us to speak with them?

The number of AI-driven solutions helping organisations improve customer communications grows every year. Sending specific queries to a bot helps customer service centres increase their efficiency. In addition, customer behaviour and expectations are changing regarding customer service.

The rapid increase in interactions in digital media was an enormous challenge for the Banks, both in terms of organization and technical resources. The procedures for acquiring new technological solutions have also changed. The availability of the LiveBank cloud solution is a natural response to the changing and more demanding market environment.

Ailleron’s LiveBank has redefined contemporary banking by providing the financial sector with the premier communication hub, combining cutting-edge innovations with practical, reliable tools that deliver rewarding customer experiences at a fraction of the cost of traditional banking strategies.

As innovations in technology spread throughout the world, banks embarked on paths of rapid change which have gathered pace and will continue into 2020 and beyond. Disruptive technologies, including AI, machine learning, and robotics process automation are going to determine future successes and provide a wide range of opportunities.
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