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How to add new value for digital customers? Almost all banks have encouraged customers to shift transacting from branches to the digital world. Although not all adaptation attempts were successful, they achieved the goal. Customers check their account balances and make transactions and payments in web banking and mobile applications. So how can we add new value for these customers, based on digital roots?
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As innovations in technology spread throughout the world, banks embarked on paths of rapid change which have gathered pace and will continue into 2020 and beyond. Disruptive technologies, including AI, machine learning, and robotics process automation are going to determine future successes and provide a wide range of opportunities.

Evaluating customer journeys and business models are more relevant than ever. Regardless of ongoing digital initiatives, human assistance is still necessary to make processes friendlier and faster to implement.

Technology causes pivotal changes in the banking industry. Digitization process has already changed the nature of banking itself. What’s more, as we observe, customer behavior is supportive of virtual banking. Current ‘stay at home’ status keeps people away from public places, so the best way to adjust to those restrictions while having constant access to the banking is to move the services to the virtual channels.
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