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Electronic banking has moved most transactional operations into digital channels. The benefits for the customer are better access to their finances and time savings. For banks, the benefits are the cost savings - the number of bank branches closed in the past decade is 82,000. The remaining branches focus on servicing more complex products, such as mortgage loans or investment products. Are we, therefore, on the brink of a revolution in social communication, in which we no longer require the other person to make time for us to speak with them?
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Cloud-based software offers a technical stack as well as the opportunity to engage customers at a new level. The borders between traditional retail banking and fintech companies no longer exist in today's financial landscape. Customers now have more digital habits than they did five or even two years ago. Customers want a consistent experience across digital platforms and touchpoints. They want the major functions to be right in front of their eyes.

Every day, thousands of customers contact bank advisors with questions about products they have or they want to hear about the latest bank offers and digital trends. These customers want to settle their cases in the most efficient way possible. Furthermore, their expectations regarding the quality and speed of service are rising consistently every year.

Will omnichannel banking deliver on its promise anytime soon? This article examines the question and finds a new understanding of the omnichannel concept.

Written by Piotr Skrabski, General Manager and Mateusz Grys, Customer Success Expert at LiveBank. Omnichannel. A word we’ve heard repeatedly in banking circles that still has a lot of clout. Its place, at the crossroads of “mobile-first”, “digitalisation”, and “customer-centricity”, makes it easy to see why it still has relevance. Besides this, “omnichannel banking” holds […]
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