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What are the omnichannel trends in the banking sector? This particular approach is constantly evolving, with more intelligent technology being introduced to provide clients with a consistent experience across all channels, with the digital ones, like mobile devices and the internet, attracting the most attention. If you wish to learn more, read this article – we shall discuss the main omnichannel trends here.
Read moreOne of the challenges that organizations worldwide face is a very dynamic growth and complexity. It's a recurring rule that we can observe in business processes and products - as they grow, operational and structural complexity increases, sometimes even multiplies. These business structures can operate in various industries, and geographic areas, and offer different products or services.
Cloud-based software offers a technical stack as well as the opportunity to engage customers at a new level. The borders between traditional retail banking and fintech companies no longer exist in today's financial landscape. Customers now have more digital habits than they did five or even two years ago. Customers want a consistent experience across digital platforms and touchpoints. They want the major functions to be right in front of their eyes.
Every day, thousands of customers contact bank advisors with questions about products they have or they want to hear about the latest bank offers and digital trends. These customers want to settle their cases in the most efficient way possible. Furthermore, their expectations regarding the quality and speed of service are rising consistently every year.
Will omnichannel banking deliver on its promise anytime soon? This article examines the question and finds a new understanding of the omnichannel concept.
Written by Piotr Skrabski, General Manager and Mateusz Grys, Customer Success Expert at LiveBank. Omnichannel. A word we’ve heard repeatedly in banking circles that still has a lot of clout. Its place, at the crossroads of “mobile-first”, “digitalisation”, and “customer-centricity”, makes it easy to see why it still has relevance. Besides this, “omnichannel banking” holds […]