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Every day, thousands of customers contact bank advisors with questions about products they have or they want to hear about the latest bank offers and digital trends. These customers want to settle their cases in the most efficient way possible. Furthermore, their expectations regarding the quality and speed of service are rising consistently every year.
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Will omnichannel banking deliver on its promise anytime soon? This article examines the question and finds a new understanding of the omnichannel concept.

The number of people using digital channels to access their services is on the rise. However, the banks are sometimes struggling to seize the opportunity created by this sudden shift in customers’ preferences. Boosting the sales is now easier than ever before — provided that your institution has the right tools to do it. Discover […]
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