A roadmap for building a Customer Engagement Center

How to add new value for digital customers? Almost all banks have encouraged customers to shift transacting from branches to the digital world. Although not all adaptation attempts were successful, they achieved the goal. Customers check their account balances and make transactions and payments in web banking and mobile applications. So how can we add new value for these customers, based on digital roots?

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Asynchronous communication: the key to servicing modern customers

Mobile phones have become the norm, and individuals are accustomed to conversing with others using social messengers such as WhatsApp, Facebook Messenger, and others. As a result, asynchronous communication is becoming increasingly prevalent. However, this comes at the expense of other ways of communication, such as regular phone conversations and emails. Are we, therefore, on the brink of a revolution in social communication, in which we no longer require the other person to make time for us to speak with them?

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Human support vs. AI bots in customer service

The number of AI-driven solutions helping organisations improve customer communications grows every year. Sending specific queries to a bot helps customer service centres increase their efficiency. In addition, customer behaviour and expectations are changing regarding customer service.

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Future Banking Trends To Keep An Eye On

As innovations in technology spread throughout the world, banks embarked on paths of rapid change which have gathered pace and will continue into 2020 and beyond. Disruptive technologies, including AI, machine learning, and robotics process automation are going to determine future successes and provide a wide range of opportunities.

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