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The prevalence of the video banking channel is rising!

15.09.2015

The more and more popular video banking system is gaining a significant advantage over other live communication channels (such as chat or audio).The results of an analysis conducted in banks which implemented such a solution show the video banking channel generating significant revenue – as opposed to other forms of contact, which are not as effective.

Clients gladly use chat or audio channels, though only to a certain extent. They do not trust these channels enough to conclude transactions in such a way. However, they have no reservations about doing so while using the video channel, which allows for direct contact with a live person. This is particularly important in the decision-making process concerning advanced products such as credit or ...

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