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Banking the Future: how to get the tech-savvy millennials?


The attention span of the typical millennial is only 8 seconds — one second less than that of a goldfish. But as negative as that sounds, it's not really a bad thing. Millennials are astonishingly good at separating truly relevant information from noise, which they let fade away in the background. That's why in order appeal to millennials and win their trust, we need a much more personalized approach that takes into consideration their level of financial literacy, the needs they have, and the issues they face.

The new era of information technology that has been around for a scant 25 years or so has become our new reality, to the point that we barely even notice how privileged ...

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