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Why do AI projects in finance fail to deliver ROI? Despite the billions poured into artificial intelligence, nearly 40% of financial services CIOs admit their AI initiatives failed to achieve positive ROI in the last year. Why is this happening? It’s not about the technology itself—it’s about strategy. Success hinges on aligning AI with business goals, leveraging high-quality data, and focusing on the right use cases.
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The Future of Mobile Banking Apps: Trends and Innovations
What is the future of banking apps? We expect a rise in security measures, combined with an even higher level of personalization, enhanced customer experience, and an integration of a plethora of financial features, enabling users to conduct their banking fully through mobile apps. Naturally, for that to happen, banks need to utilize artificial intelligence and machine learning for their apps, which the leading ones already do. Do you want to learn more? Then read on!
Adapting Customer Service Strategies for Different Generations in Digital Banking
Tailoring customer service strategy in banking to the needs of different generations is crucial. After all, there are major differences between them. Take the attention span, for example. In 2000 the average for adults was 12 seconds, while in 2021, it was only 8 seconds[1], proving that the older generations have a longer attention span than the younger ones. Their priorities also differ: Gen Z and Millenials strive for faster payments and transfers, Gen X for customized product recommendations, and Boomers prioritize security[2]. So, how to tailor your customer service strategy in digital banking to the needs of each generation? Find it out in this article!
The Impact of Mobile Apps on Customer Service in Digital Banking
Mobile banking apps have truly revolutionized digital banking. They turned strenuous procedures into convenience, enabling clients to send a money transfer, set up a deposit, or even take out a loan with just a few clicks. When it comes to customer service, mobile banking apps brought even more changes. People no longer want (or have to) visit physical branches or wait in long phone queues to contact the bank. Instead, most queries can be resolved effortlessly through mobile apps and chats within them. Let’s explore this topic in more detail.
Automated Processes, Human Touch: Striking the Balance in AI-Powered Customer Service
Optimizing processes in digital banking is inevitably linked to automating them. From customer onboarding through loan decisioning to fraud detection, reporting, and customer service – all of these fields can be improved with the use of innovative technologies. Why don’t we look at this together and see how LiveBank can help you make your digital banking processes more efficient?
Digital Security and Trust: Building Confidence in Online Banking Services
Digital security in online banking is critical. Not only is it responsible for keeping customers’ money and personal information safe, but also for building trust and confidence in your services. The main ways to ensure it involve data encryption, multi-factor authentication (MFA) systems, automatic log-outs, or even limits to online spending – many of these are visible to the clients themselves. However, banks still need to combat threats, such as phishing, sniffing, advanced persistent attacks, or even targeting the supply chain. Do you want to learn more? Then read on!
Omnichannel Evolution: A Deep Dive into Banking Sector Trends
What are the omnichannel trends in the banking sector? This particular approach is constantly evolving, with more intelligent technology being introduced to provide clients with a consistent experience across all channels, with the digital ones, like mobile devices and the internet, attracting the most attention. If you wish to learn more, read this article – we shall discuss the main omnichannel trends here.