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Our team – Ireneusz Liberacki, Mateusz Wierzbiński, Małgorzata Bąk, Michał Pomykała, Wojciech Pióro, and Alberto Pereira – spent their recent trip to Canada discussing how to meet the needs of diverse customer segments across different business scenarios and within the context of branch requirements. Let’s bring together their observations on how customer expectations in North America differ from those seen in Europe, as well as how bank branches in Canada operate today and the role they play in the modern banking landscape.
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How to Leverage Customer Feedback for Continuous Improvement in Digital Banking
How to leverage customer feedback in digital banking? Firstly, you need to find ways to collect it, and then learn through it and combine the knowledge gained this way with the data gathered in your customer relationship management (CRM) system. In this article, we shall explore this topic further – we invite you to read on.
Adapting Customer Service Strategies for Different Generations in Digital BankingTailoring customer service strategy in banking to the needs of different generations is crucial. After all, there are major differences between them. Take the attention span, for example. In 2000 the average for adults was 12 seconds, while in 2021, it was only 8 seconds[1], proving that the older generations have a longer attention span than the younger ones. Their priorities also differ: Gen Z and Millenials strive for faster payments and transfers, Gen X for customized product recommendations, and Boomers prioritize security[2]. So, how to tailor your customer service strategy in digital banking to the needs of each generation? Find it out in this article!
Why Banks Need a Cloud-based Customer Service SystemCloud-based software offers a technical stack as well as the opportunity to engage customers at a new level. The borders between traditional retail banking and fintech companies no longer exist in today's financial landscape. Customers now have more digital habits than they did five or even two years ago. Customers want a consistent experience across digital platforms and touchpoints. They want the major functions to be right in front of their eyes.
Case-based management – how does it help bank teams?Every day, thousands of customers contact bank advisors with questions about products they have or they want to hear about the latest bank offers and digital trends. These customers want to settle their cases in the most efficient way possible. Furthermore, their expectations regarding the quality and speed of service are rising consistently every year.
Customer support in a digital world of banking
Digital transformation has long been in the agendas of all the major banking strategies. It is not hard to see why – customers are eager to operate in the digital world, and they tend to fulfill their needs there. They also expect banks to follow in their footsteps. Because of that, more and more financial […]
How to Transform Your Contact Center to the Center of ExcellenceToday, customers regularly contact banks using many different communication channels, sometimes alternating between them or using several simultaneously. Customers want consistency regardless of the type of communication, and so a well-integrated omnichannel system is needed to ensure that continuity is in place.